Bad Boy finds its roots in Brazil where it introduced a lifestyle apparel that helped to popularize and legitimize Mixed Martial Arts to the general public. For over 15 years, Bad Boy has brought quality MMA clothing and MMA gear to Brazil, Japan, and most recently, the U.S.. Bad Boy is a core brand, which means if you see a person wearing Bad Boy MMA gear, then they are most likely a fighter or a long time fan of MMA or Jiu-Jitsu.
Bad Boy MMA is also known for its sponsorship of many legendary fighters such as Jerome LeBanner, Mauricio "Shogun" Rua, Lyota Machida, and most notably Rickson Gracie who is the son of Hello Gracie, the founder of Brazilian Jiu Jitsu.
